Shoe Advertisement

What makes you want that special shoe? Is it the ad, the trend, or the actual purpose of the shoe? Can you like a shoe, without "liking" a shoe? Meaning, what influences our reasons to purchase what we put on our feet each day?

Examples of advertisements








actual commercials

https://www.youtube.com/watch?v=grfncsoT4Rg

https://www.youtube.com/watch?v=SJn64kkpOSc

https://www.youtube.com/watch?v=ax5Fl7huJZw


Students will use their own shoes, and create an advertisement for them. They must display the graphic design techniques discussed in class.

Tips for a successful Ad:
1. Add Contrast
2. Include Gradients
3. Color
4. Letter Spacing
5. Craftsmanship
6. Alignment
7. Emphasis on the Subject